By Fernie Ruano Jr.
Spanish-language network Univision set out to give its viewers and a predominantly young, glow stick-waving live audience quite a carnival – complete with a roller coaster, Ferris wheel and water slide – at the 11th annual Premios Juventud awards Thursday night at the University of Miami BankUnited Center in Coral Gables, FL.
Latin pop star Enrique Iglesias and Dominican bachatero Romeo Santos went home with the most prizes at five apiece and scored big with a crowd that was encouraged to interact on social media at every turn.
Santos won for ‘Voice of the Moment’, ‘My Favorite Video ’ (Propuesta Indecente), ‘Catchiest Tune’ (Propuesta Indecente), ‘My Tropical Artist’ and ‘Album You Play From Beginning to End’ (Formula Vol. 2).
Up for six awards for two different songs, including smash hit “Bailando” with Gente de Zona, Iglesias tied Santos with five trophies. Iglesias won for My (Favorite) Pop/Rock Artist, in addition to being awarded the Supernova award for his international success.
Iglesias returned the love with one of the most electrifying performances of the evening, teaming up with ‘Zona to perform a high-energy and interactive version of “Bailando”, which had the crowd bouncing up and down in between trying to touch the singer.
Santos, who recently performed two, sold out shows in Yankee Stadium in New York, also brought most of the crowd to its feet with a suave and tender performance of “Propuesta Indecente”. Santos even took a selfie with a female fan’s cell phone.
In a move to showcase one of Latin music’s biggest stars and expose him to the targeted demographic, New York-born, bachata pop tart Prince Royce also used social media to engage fans. Viewers were encouraged to use hashtags on Twitter, in an effort to win an item autographed by the singer.
Cuban—American star Armando Christian Perez, better known as Pitbull worldwide, was awarded the ‘Idolo de la Juventud’ for his continued commitment to his community.
“I want to thank Miami,” he said, reading off his cell phone. “Without you there’s no Pitbull.”
All winners were chosen by fans who voted online via www.PremiosJuventud.com
0 comments:
Post a Comment