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Thursday, 17 July 2014

Premios Juventud gives Univision another shot at redemption

Posted on 09:44 by RAJA BABU

By Fernie Ruano Jr.

I love Latin music.

Forget the problems the Latin music industry has encountered in recent years.

Latin music inspires me; motivates me; calms me; moves me; strengthens me.

It’s why I have over $10,000 in CDs, records and digital downloads. It’s why I fell in love for the first time in the mid-90s to the powerful voice of a Mexican prodigy named Alejandro Fernandez, and why I run to Hector Lavoe, Marc Anthony and Celia Cruz, to name a few.

It’s why I promised myself 15 years ago I would combine my passion for Latin music and writing to interview every Type-A artist imaginable (I’ve come pretty close).

It’s also why I will be watching the 11th annual Premios Juventud, Spanish-language network Univision’saward show honoring the past year’s most popular artists and music as selected by online voting, which is marketed to young Hispanics.

I will also be rooting for Univision to hit a homerun with its production of the show, which airs live from 8-11 p.m. Eastern from the BankUnited Center in Coral Gables, FL (An hour-long Red Carpet arrival pre-show will air at 7 pm.).

So, many times before I have sat in my living room or in the audience wondering to myself, “Please, do us proud.”
Well, here’s another chance, Univision.

                     
The King: Bachata star Romeo Santos is nominated for 12 Premios Juventud awards during tonight’s ceremony in Coral Gables, FL.


I’m a bit weary of the chemistry the host pairings, which includes former Dancing with the Stars contestant Christian De La Fuente, telenovela actress Brenda Contreras and Televisa morning show host Galilea Montijo, will add to the broadcast, but I’m keeping an open mind.

I will also pop some popcorn with a smile on my face and hope for the best when Colombian superstar Juanes, rising reggaetón star J Balvin and mainstays Romeo Santosand Prince Royce, among some of the artists scheduled to perform, take the stage.

Enrique Iglesias, who will be touring with Pitbull and J Balvin in the fall and is nominated for six awards, will receive the 2014 Supernova Award – a special award bestowed upon Hispanic personalities with distinguished, successful and fa-reaching careers.

Again, I know where Univision is putting their marketing efforts, but I am hoping for the best.

And a spectacular evening carried by a solid production effort and Latin music.

Premios Juventud awards are given in 27 unique categories within five areas: music, movies, novelas, sports and pop culture. Winners are chosen through votes cast at www.PremiosJuventud.com. 

 
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